Astley Clarke
| Industry | Jewellery |
|---|---|
| Founded | January 24, 2006 |
| Founder | Bec Astley Clarke |
| Headquarters | |
| Website | www |
Astley Clarke is a British jewellery brand that was founded in London in 2006 by Bec Astley Clarke.[1] started as an online retailer, selling designer jewellery[2] In 2009 Astley Clarke started designing their own jewellery, after employing a creative director, Lorna Watson.[3] In 2014, following the appointment of a new CEO, Scott Thomson, Astley Clarke pivoted from being a pure play jewellery marketplace to a jewellery brand, selling jewellery designed only in-house in their London Studio. Astley Clarke is known for having contributed to the creation of the demi-fine category of jewellery and uses only Noble metals with coloured gemstones and 14k gold with diamonds. Pieces are designed to be layered and worn together with a relaxed luxury feel.
Astley Clarke won Retail Jeweller's ‘Jewellery Website of the Year’ award in 2008[4] and Walpole's ‘Best Luxury Brand Online’ award in 2009.[5] The brand has long-standing concession spaces in a number of iconic department stores across the UK, including Liberty, Selfridges and Fortnum & Mason. Google Apps for Work used Astley Clarke as a business case study in 2014 with a promotional video.[6]
In 2019, the Aeternum Group GmbH acquired a majority stake in Astley Clarke and the brand now sits as part of a stable of European Jewellery Brands. In 2021, the brand opened its first flagship store in Monmouth St, Seven Dials, London. Known for being forward-thinking with technology initiatives, the brand launched an online charm builder in 2015 - an immersive online experience to personalise bracelets. Two years later, the collection Iconography launched with a technology that enabled customers to create mosaic-like images on pendants, using thousands of coloured diamonds. Astley Clarke's online locket personalisation feature is the latest in its pool of tech experiences, allowing customers to upload photographs and engravings to customise their locket directly through their website.
History[edit]
Bec Astley Clarke MBE[edit]
Bec Astley Clarke MBE graduated from the University of Edinburgh with an MA in politics and philosophy then worked online and for luxury brands before founding Astley Clarke. Clarke was listed in Vanity Fair's 2010 jewellery power list [1] and was awarded Ernst and Young's 'Entrepreneur of the Year' Award for London and the South.[7] Bec Astley Clarke sat on the board for International Jewellery London [8] and was a judge for the Bright Young Gems initiative.[9] In 2013 Astley Clarke's founder, Bec Astley Clarke, was appointed MBE for services to the jewellery industry.
Charity Work[edit]
Theirworld[edit]
Astley Clarke announced another charitable partnership with children's charity Theirworld in 2015.[10] Theirworld was founded by Sarah Brown to support children's healthcare and education projects.[11] Astley Clarke designed a bracelet incorporating the Theirworld charity logo, proceeds of which fund the charity.[12] The brand released an interview with Sarah Brown and Bec Astley Clarke on YouTube about the collaboration.
In 2018, the brand unveiled a second design in collaboration with Theirworld, which has since become part of the core collection and sees 20% of proceeds go towards the children's charity.
World Land Trust[edit]
Since 2017, and thanks to the work by previous Creative Director Dominic Jones, the brand has enjoyed a positive relationship and collaborative product development with the World Land Trust raising vital funds The brand recognises the importance of protecting and sustainably managing threatened areas of the natural habitat for endangered species and support the WLT in their mission to protect these areas and raise awareness.
Breast Cancer Now[edit]
In June 2005, Astley Clarke announced a charitable collaboration with Breast Cancer Now (formerly Breast Cancer Campaign).[13] They sold a bracelet of which proceeds were directed into research of the BRCA mutation. The bracelet was designed alongside blogger and BRCA spokesperson Emma Parlons.[14]
References[edit]
- ^ a b De Rosee, Sophie. "World of Bec , online jewellery entrepreneur". Telegraph.co.uk. Archived from the original on 8 March 2015.
- ^ Van Der Post, Lucia. "One Fao the girls". Financial Times How to Spend It.
- ^ Gonsalves, Rebecca. "Fine jewellery: Sales of the good stuff are soaring as shoppers target luxury at the click of a button". The Independent.
- ^ Grove, Dana. "Astley Clarke to overhaul website". Retail Jeweller.
- ^ Milligan, Lauren. "Walpole Awards Winners". Vogue.
- ^ "Astley Clarke creates luxury jewelry on a global scale with Google Apps".
- ^ "World of Bec Astley Clarke, online jewellery entrepreneur". Ernst & Young.
- ^ Morton, Lauren. "IJL announces new board members". Jewellery Focus.
- ^ "Bright Young Gems". International Jewellery London. Archived from the original on 26 June 2015.
- ^ "Theirworld charity bracelet with Astley Clarke". Theirworld.
- ^ "Celebrities sign #UpForSchool at Theirworld and Astley Clarke event in LA". A World at School.
- ^ Cartner-Morley, Jess. "Sarah Brown's mission to send 57 million children to school". Guardian.
- ^ Cavalletti, Camila. "Astley Clarke's Breast Cancer Campaign Bracelet". Good Housekeeping. Archived from the original on 4 March 2016. Retrieved 17 July 2015.
- ^ Yablon. "UK's first breast cancer bracelet to raise for genetics". Life of Yablon.