Gad Saad
Gad Saad | |
---|---|
Born | Beirut, Lebanon | 13 October 1964
Nationality | Lebanese, Canadian |
Education | McGill University (BSc, MBA) Cornell University (MSc, PhD) |
Scientific career | |
Fields | Marketing, consumer behaviour |
Institutions | Concordia University |
Thesis | The adaptive use of stopping policies in sequential consumer choice (1994) |
Doctoral advisor | Edward Russo |
Website | gadsaad |
Gad Saad (/ˈɡæd ˈsæd/; Arabic: جاد سعد; born 13 October 1964) is a Canadian marketing professor at the John Molson School of Business at Concordia University.[1] He is known for applying evolutionary psychology to marketing and consumer behaviour.[2][3] He wrote a blog for Psychology Today and hosts a YouTube channel titled "The Saad Truth".
Early life and education[edit]
Saad was born in 1964 in Beirut, Lebanon, he is of Lebanese Jewish and Syrian Jewish ancestry.[4] His family fled in October 1975 to Montreal, Quebec, Canada, to escape the Lebanese Civil War.[5]
He obtained a B.Sc. (mathematics and computer science) and M.B.A. from McGill University, and an M.Sc. and Ph.D. from Cornell University.[6] Saad's doctoral adviser was J. Edward Russo, the mathematical and cognitive psychologist and behavioral decision theorist.
Saad is an atheist who describes himself as culturally Jewish.[7]
Career[edit]
Saad has been a professor of marketing at Concordia University since 1994. As of 2020, he holds the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption.[8] During this time he has also held visiting professorships at Cornell University, Dartmouth College, and the University of California, Irvine.[9] He was an associate editor for the journal Evolutionary Psychology from 2012 to 2015.[10] He is an advisory fellow for the Centre for Inquiry Canada.
Saad hosts a YouTube show titled The Saad Truth. As of February 2021, his channel has received more than 22 million views.[11]
Saad writes a blog for Psychology Today titled Homo Consumericus.[12]
Research[edit]
One line of research that Saad has been exploring is how hormones affect consumers and the decisions they make. Examples of this research include how showy products affect testosterone levels,[13][14] how testosterone levels affect various forms of risk-taking,[15][16][17] and how hormones in the menstrual cycle affect buying decisions.[18][19] Another line of research has involved gift giving, including how men and women differ in why they give.[20][21][22][23]
Coverage and interviews[edit]
Saad has been profiled in the Toronto Star[11] and his life story was documented by the Télévision française de l'Ontario.[24] His views have also been mentioned in The Economist,[25] Forbes,[26] Chatelaine,[27] Time,[28] The Globe and Mail,[2] and The New York Times.[29]
Saad had been a contributing author for The Huffington Post[30] and The Wall Street Journal.[31]
Saad appeared on Reason TV in November 2011.[32] In September 2015, Saad was interviewed by TJ Kirk on the Drunken Peasants Podcast.[33]
As of 2022, he had been featured on seven episodes of Joe Rogan's podcast The Joe Rogan Experience.[11] In February 2022, Spotify removed 70 episodes of the podcast, one of which featured Saad, reportedly at Rogan's own request.[34][35]
Saad has also appeared on Sam Harris's Making Sense podcast (then titled Waking Up),[11] The Adam Carolla Show,[36] Talk Nerdy with Cara Santa Maria,[37] and The Rubin Report.
Saad has repeatedly raised concerns of growing totalitarianism and antisemitism in Canada.[38][39][40] During the Canada convoy protest, Saad tweeted to Indian PM Narendra Modi, "Dear @narendramodi, we’re looking to leave Canada to escape the dictatorship. Any room for us in India?"[38] and to United States, "I need to flee Canada to start a new life in the United States. Will you take us in?"[39]
Honours and awards[edit]
- Distinguished Teaching Award – John Molson School of Business (2000)[41]
- Darwinism Applied Award – Applied Evolutionary Psychology Society (AEPS) (2014)[42]
Bibliography[edit]
Books[edit]
- Saad, G. (2007). The Evolutionary Bases of Consumption. Mahwah, NJ: Lawrence Erlbaum. ISBN 9780805851502. Book review[43]
- Saad, G. (ed.) (2011). Evolutionary Psychology in the Business Sciences. Springer: Heidelberg, Germany. ISBN 9783540927839. Book review[44][45]
- Saad, G. (2011). The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature. Amherst, NY: Prometheus Books. ISBN 9781616144296. Book review[46]
- Saad, G. (2020). The Parasitic Mind: How Infectious Ideas Are Killing Common Sense. Washington, DC: Regnery Publishing. ISBN 9781621579595.
Selected journal articles[edit]
- "Sex Differences in the Ultimatum Game: An Evolutionary Psychology Perspective". Journal of Bioeconomics. (2001).[47]
- "The Effect of Conspicuous Consumption on Men's Testosterone Levels". Organizational Behavior and Human Decision Processes. (2009).
- "Future of evolutionary psychology". Futures. (2011).
- "Evolutionary consumption". Journal of Consumer Psychology. (2013).
- "The framing effect when evaluating prospective mates: An adaptationist perspective". Evolution and Human Behavior. (2014).
References[edit]
- ^ "Do Great Minds Think Alike? The Impact Of Culture On Your Creative Thinking Skills". Medical Daily, 22 May 2015 By Lizette Borreli
- ^ a b "Do human instincts explain what we buy, and why we want it?". The Globe and Mail. Toronto. 13 July 2011.
- ^ "Does It Feel Better To Give Or Receive A Gift?". Popular Science, By Daniel Engber. 17 November 2015
- ^ On Behalf of My Ancestors and Those of My Wife, Please Accept This Apology (THE SAAD TRUTH_1247), retrieved 8 February 2024
- ^ "Story Profile - Passages Canada". passagestocanada.com. Archived from the original on 28 September 2018. Retrieved 22 January 2015.
- ^ "Gad Saad". leighbureau.com. Archived from the original on 22 January 2015. Retrieved 22 January 2015.
- ^ Zeitlin, Alan (26 May 2021). "Jewish author Gad Saad stares down the growing tide of antisemitism". The Jerusalem Post. Retrieved 22 August 2022.
- ^ "Gad Saad, PhD". Concordia University. Retrieved 21 June 2020.
- ^ "Faculty". concordia.ca.
- ^ "Gad Saad Ph.D. | Psychology Today".
- ^ a b c d "Montreal professor known as 'The Gadfather' argues against political correctness". Toronto Star, Giuseppe Valiante. Canadian Press. 30 October 2016
- ^ "Homo Consumericus". Psychology Today. Retrieved 20 June 2020.
- ^ Saad, Gad; Vongas, John G. (2009). "The effect of conspicuous consumption on men's testosterone levels". Organizational Behavior and Human Decision Processes. 110 (2): 80–92. doi:10.1016/j.obhdp.2009.06.001.
- ^ "Testosterone drives men to buy fast cars". CBC News. 14 October 2009.
- ^ Stenstrom, Eric; Saad, Gad; Nepomuceno, Marcelo; Mendenhall, Zack (2011). "Testosterone and domain-specific risk: Digit ratios (2D:4D and rel2) as predictors of recreational, financial, and social risk-taking behaviours". Personality and Individual Differences. 51 (4): 412–416. doi:10.1016/j.paid.2010.07.003.
- ^ Stenstrom, Eric; Saad, Gad (2011). "Testosterone, Financial Risk-Taking, and Pathological Gambling". Journal of Neuroscience, Psychology, and Economics. 4 (4): 254–266. doi:10.1037/a0025963.
- ^ "Le succès au bout de l'index - ICI.Radio-Canada.ca". Radio-Canada.ca. 9 November 2010.
- ^ Saad, Gad; Stenstrom, Eric (2011). "Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance-related consumption". Journal of Consumer Psychology. 22: 102–113. doi:10.1016/j.jcps.2011.10.001.
- ^ "8 Dating Lies Men And Women Tell". Huffington Post. 26 March 2013.
- ^ Laroche, Michel; Saad, Gad; Browne, Elizabeth; Cleveland, Mark; Kim, Chankon (2000). "Determinants of In-Store Information Search Strategies Pertaining to a Christmas Gift Purchase". Canadian Journal of Administrative Sciences. 17 (1): 1–19. doi:10.1111/j.1936-4490.2000.tb00203.x.
- ^ Laroche, Michel; Saad, Gad; Cleveland, Mark; Browne, Elizabeth (2000). "Gender Differences in Information Search Strategies for a Christmas Gift". Journal of Consumer Marketing. 17 (6): 500–522. doi:10.1108/07363760010349920.
- ^ Laroche, Michel; Saad, Gad; Kim, Chankon; Browne, Elizabeth (2000). "A Cross-Cultural Study of In-Store Information Search Strategies for a Christmas Gift". Journal of Business Research. 49 (2): 113–126. doi:10.1016/S0148-2963(99)00008-9.
- ^ Gad Saad, Tripat Gill (2003). "An evolutionary psychology perspective on gift giving among young adults". Psychology and Marketing. 20 (9): 765–784. doi:10.1002/mar.10096. Archived from the original on 16 December 2012.
- ^ "Gad Saad". TFO Education.
- ^ "Homo_Administrans". The Economist. 25 September 2010.
- ^ DiSalvo, David. "When It Comes To Choosing Mates, Women And Men Often Get Framed". Forbes.
- ^ Flannery Dean (2 August 2012). "How your period dictates your spending habits". Chatelaine.
- ^ "Love is Marketing: Women Reject Men Based on Hype". Time.
- ^ Friedman, Richard A. (7 December 2004). "This Is for You, Dear, But It's All About Me". The New York Times.
- ^ Saad, Gad (21 January 2015). "Should Secular Societies Accommodate Religious Beliefs?". Huffington Post.
- ^ Saad, Gad (21 June 2011). "The Consuming Instinct". The Wall Street Journal.
- ^ Weissmueller, Zach (15 November 2011). "Reason.tv: Evolutionary Psychologist Gad Saad on Consumerism, Sex, Advertising, and Human Nature". Reason. Retrieved 14 July 2020.
- ^ Drunken Peasants (30 September 2015), Gad Saad Joins Us - Steve Shives on Feminism and Atheism - Anita Sarkeesian at the UN - DPP #159, archived from the original on 15 December 2021, retrieved 6 July 2019
- ^ Ropek, Lucas (4 February 2022). "Spotify Just Removed 70 Episodes of The Joe Rogan Experience—but Not That One". Gizmodo. Retrieved 6 December 2022.
Notably, the most recent removed episode, #1218, is from December 2018.
- ^ Shaw, Lucas (5 February 2022). "Joe Rogan Apologizes for Using Racial Slur on His Podcast". Bloomberg. Retrieved 7 February 2022.
- ^ "Dr. Gad Saad". adamcarolla.com. 14 August 2014.
- ^ Talk Nerdy with Cara Santa Maria #75. 16 August 2015.
- ^ a b Bhattacharyya, Anirudh (16 February 2022). "News |Indo-Canadian organizations slam Trudeau's emergency over truckers protest". Hindustan Times.
- ^ a b "News | Canadian author Gad Saad wants to escape from 'dictatorship'; Writes to PM Modi asking for a room in India". East Coast In. 15 February 2022.
- ^ Saad, Gal (15 November 2023). "Opinion | Canadian university Concordia is unsafe for Jewish students and professors like me". National Post.
- ^ Concordia.ca Profile at Concordia
- ^ Aepsociety.org Archived 19 February 2015 at the Wayback Machine
- ^ Griskevicius, Vladas (2008). "DEFINE_ME_WA". Ehbonline.org. 29 (4): 297–298. doi:10.1016/j.evolhumbehav.2007.12.006.
- ^ Patrick A. Stewart (2013). "Book Review: Evolutionary Psychology in the Business Sciences". Politics and the Life Sciences. 32 (2): 130–133. doi:10.2990/32_2_130. S2CID 145406315.
- ^ Jevons, Colin (2013). "The Consuming Instinct by Gad Saad. Published by Prometheus Books, 2011 in New York, NY". Psychology & Marketing. 30 (3): 293. doi:10.1002/mar.20605.
- ^ "Nonfiction Book Review: The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature by Gad Saad. Prometheus, $25 (340p) ISBN 978-1-61614-429-6". PublishersWeekly.com. June 2011.
- ^ Saad, Gad; Gill, Tripat (1 May 2001). "Sex Differences in the Ultimatum Game: An Evolutionary Psychology Perspective". Journal of Bioeconomics. 3 (2): 171–193. doi:10.1023/A:1020583425623. ISSN 1573-6989.
External links[edit]
- 1964 births
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